Fully describe the business's activities?
The business specialises in a wide range of aesthetics, beauty, and anti-ageing treatments, including
chemical peels, dermal pen/collagen induction, permanent make-up (microblading, powder brows, lip
colour), HIFU, plasma pen, RF skin tightening, slimming treatments, IPL hair removal, tattoo removal,
dermaplaning, waxing, facials, and nail services.
How long has the business been established?
The salon has traded from its current premises since August 2024.
The business trades as a close corporation, which was registered in 2025.
How long has the owner had the business?
Owners started the business in 2023.
How does the business operate on a daily basis?
Day-to-day trading is carried out by a permanent, professionally qualified team, fully able to deliver the complete treatment range without the owner present.
The owner is on-site approximately 4-5 days per month.
How are the clients attracted to the business?
Primarily through social media (Instagram/Facebook organic content), word of mouth, and referrals.
As is typical of an "in person-care" service businesses, some clients have therapist preferences based on relationship history.
However, all treatments are fully deliverable by the existing team.
What Advertising/Marketing is carried out?
Organic social media activity, supplemented by some paid social advertising. Significant room exists to
expand this further
Does the business have any contract work?
No, but does have an alliance with Medical aid company that give incentives to its members.
What competition exists?
The main local competitors are the Strand Hotel Spa and the government-run Sea Side Hotel Spa.
Both operate as general spas rather than specialist aesthetics providers, so direct competition with the salon's advanced/niche treatment range is limited.
What are the seasonal trends?
Trading has been consistently profitable across all five months of the most recent reconciled trading period (March-July 2026), with no month showing a loss.
Peak season seems to be the summer period with November to February as the busiest months.
Is the business VAT Registered?
Yes
Are there up-to-date Management Accounts available?
Yes. Annual Financial Statements are available to 28 February 2026, and reconciled monthly management accounts are available from March to July 2026.
What percentage of the business is cash/credit?
Approximately 88% is paid via card or EFT payments with around 12% cash payments.
The business carries no debtors.
What is the age analysis of the debtors book?
Not applicable - the business has no debtors book. All sales are cash or card at point of service.
How could the profitability of the business be improved?
Free promotional exposure in the shopping centre's communal expo spaces, offered to tenants but not yet utilised
Expansion of the mobile treatment channel
Growth of social media marketing activity beyond current organic levels
Is Seller finance available and for what amount?
The seller's preference is a cash sale. A deposit with an agreed transition period may be considered for the right buyer, subject to appropriate security arrangements.
What is the total staff complement?
Four staff members (excluding the owner)
Consisting of three therapists and one receptionist.
Give a breakdown of staff/ functions/ length of service?
Senior Therapist - Since Nov 2024 with current salary at N$3,500 + commission
Senior Therapist - Since Oct 2025 with salary of N$3,500 + commission
Therapist - Since Oct 2025 N$3,500 + commission
Receptionist - Appointed Jan 2026 with monthly salary N$5,500/month gross
Do any receive special perks or incentives?
Therapists are remunerated via a basic salary plus commission structure.
Client tips are paid out in cash to the therapist who earned them.
Are they on contract?
Yes - all staff are permanent employees with formal, signed employment contracts.
Do any have management potential?
Yes. Two of the three therapists are senior and highly experienced, fully capable of running the salon's day-to-day operations independently.
How involved is the Owner in running the business?
Minimal. The owner is on-site approximately 4-5 days per month; the salon operates independently of her day-to-day presence.
When does the current lease end?
31 July 2027.
Is there an option of renewal & what period?
The lease provides for the tenant to request a renewal, subject to the landlord's sole and absolute discretion.
Written notice must be given no later than six months before expiry (by 31 January 2027).
This process is currently being progressed directly with the landlord's representative.
What is the annual escalation %?
8% per annum. The lease also includes a 7% turnover rent clause.
What are the trading hours?
Monday to Friday from 09:00 to19:00.
Saturday from 09:00 to 18:00.
What is the square meters of the business?
Approximately 118 m².
Do you require a licence?
The lease permits use for retail aesthetic skin and beauty treatments.
What lease deposit and/or other surety is required?
N$14,500 total (N$12,500 rental deposit, fully paid, plus N$2,000 cash electricity deposit).
What are the main assets of the business?
A full itemised fixed asset register (salon machines, salon equipment, furniture & fittings, office and computer equipment) plus current stock is available
Can be summarised as follow:
Category Value (N$, at cost)
Salon Machines 76,300
Salon Equipment 156,284
Furniture & Fittings 143,200
Office Equipment 11,000
Computer Equipment 8,519
Cell Phone 2,500
Subtotal â Fixed Assets 397,803
Stock - Retail (at cost) 96,087
Stock - Professional/Treatment (at cost) 110,212
Subtotal â Stock 206,299
TOTAL TANGIBLE ASSETS 604,102
Are any items not included in the sale?
No - all listed assets transfer with the sale.
What is their overall condition?
All items are in good working order.
Do any require repairing?
No known repairs outstanding.
How have they been valued ?
At depreciated value of original acquisition cost. Stock reflects a physical count, split between retail and professional/treatment stock, valued at cost.
Which assets are on lease/HP and with whom?
Not applicable - All the assets are paid for with nothing on lease or hire-purchase.
Are copies of agreements available?
Yes insured.
Strengths?
25+ years of aesthetics industry expertise embedded in the business's systems and training
Broad, advanced treatment range with limited direct local competition for specialist services
Low owner-dependency.
All treatments delivered by permanent, experienced staff
Clean, fully reconciled trading history - five consecutive profitable months
No debtors, no bad debt risk
Strong, established shopping centre location
Clean asset register, no encumbrances
Weaknesses?
Lease renewal not guaranteed - landlord's sole discretion, currently being addressed directly with the landlord
Some client loyalty to the current owner, typical of the industry
Marketing activity currently underdeveloped relative to available opportunity
Opportunities?
Free tenant exposure in the mall's communal expo spaces - largely untapped
Expansion of the mobile treatment channel
Growth of social media marketing beyond current organic activity
Potential for a locally-present owner to further improve results
Threats?
General spa competition (limited direct overlap given the salon's specialist focus)
Lease renewal uncertainty (see Weaknesses)
Broader regional consumer spending conditions
What is the reason for the sale?
The owner relocated to Windhoek due to her husband's business commitments and has since established a
new salon and training academy there.
Managing two salons across a significant distance has become operationally impractical, and the owner has chosen to focus her attention on the Windhoek operation.
The Swakopmund salon is a well-established, profitable, self-sufficient operation being sold to allow a dedicated new owner to give it the local attention it deserves.
Why is this a good business?
Combination of strong, advanced treatment offering with very low dependance on owner.
The business is professionally staffed by a permanent, formally contracted, and experienced team capable of running independently.
No debtors = Good cashflow
Excellent range of treatments